Rodeo Surgical Art

Client and context

Rodeo Surgical Art is a cosmetic surgery practice in Beverly Hills, CA, led by Dr. David Mashhadian. Prospective patients research carefully and compare several practices before booking a consultation.

The challenge

The practice's online presence did not match the quality of its work. The site needed to explain procedures clearly, build trust with careful researchers, and make it simple to request a consultation, while search and paid social needed to bring in the right patients.

What we built

How the engagement ran

1. We started with the website: structure, procedure content and the consultation request path.
2. Once the site was live, we set up search tracking and began ongoing SEO work on procedure pages.
3. Meta ad campaigns followed, pointed at the consultation pages, with regular reviews and adjustments.

Results

• A website that reflects the practice's Beverly Hills positioning and explains procedures clearly.
• A direct path from procedure pages and ads to a consultation request.
• Search and Meta ads running against the same consultation pages, so both channels feed one intake.